Illustration – AR Design

IPAF

Whilst working under the accent MATM one of my largest clients was IPAF, who we created a huge amount of marketing material for.

IPAF (The International Powered Access Federation) goal is to promote the safe and effective use of powered access equipment worldwide. They do this by providing technical advice and information; through influencing and interpreting legislation and standards; and through safety initiatives and training programmes.

My job was to assist in producing materials to aid the in doing so. They attend and held a number of exhibitions each year, where I would work to create stand graphics, hand outs and social media posts. I also created a large number posters and leaflets to held promote training course and educate users on safe practices.

I have been working with the brand since 2021 and in that time have produced 100’s of pieces from large scale exhibitions to socks and playing cards and everything in-between.

Working closely with the team and seeing artwork all over the world in over 9 languages has been fantastic.

Catalyst Exhibition

Catalyst we exhibiting at a show and wanted to have an interactive display for their clients to take part in as they visited the stand.

We came up with the concept of a large illustration that would consist of a series of magnetic flaps. Each flap would have the label for the section of drainage it showed, however the large illustration would be blank, requiring the user to match the label to the right section of piping. I drew up the illustration, designed the location of the labels and also glued each magnet onto the smaller flaps so these matched up to the large scale print.

Along side the large game we also produced a A4 flyer with a crossword on. People who participated in either actively were entered into a prize draw.

Pete Hubbard Music

Pete Hubbard is a UK based Americana/Country/Folk Artist and Singer Songwriter. For Pete I created his whole visual identity, from album artwork, posters, merchandise and the design and build of his website. This was a super fun project, involving lots of illustration, photography and design work.

Lumicom Quarterly Statistics

Lumicom is the UK’s leading independent WEEE Compliance Scheme serving the lighting industry.

They wanted to start a social media campaign to publish the stats and figures to show how they are improving within their industry sector. Breaking the numbers down into simple graphics enabled them to convey these in easy to digest manor.

Catalyst Training Day

This illustration was created for Catalyst for use on a training day.

Paul was doing a demonstration where he wanted to have an interactive element to his talk. The design was printed onto a hard-wearing PVC banner, with flaps cut into it. The audience would then have to point out the likely places leaks would take place on a domestic property. Paul would then lift the flaps to reveal a lay-flat hose leaking water.

Andy Access Posters

Andy Access is a series of postered created for IPAF to display unsafe practices to make users aware of dangers. The more recent designs have lent more towards showing safe practices to illustrate how machines should be operated.

The design layout was created by a previous agency and has since been taken over by myself working for matm. We have created around 10 designs and illustration in this format, all design being in 10 languages.

EMBERS Ferryman

EMBERS describe themselves as an up-and-coming Birmingham-based blues/desert rock band.

They had asked me to design and illustrate their single “Ferryman” and were keen to have this produced in a traditional medieval style woodcut, with a modern edge.

The final result was a lino cut illustration in two colours featuring the bands and mine interpretation of the Ferryman.

The artwork is featured on Spotify, along with band merchandise which was sold through an Everpress campaign. The original prints were also sold as a limited edition run.

The logo for the band was also created and the Ferryman from the single artwork was also incorporated, the band was keen to use this character as a form of mascot.

EMBERS Lost Tales

Lost Tales is Ember’s second release on Spotify, this being their first EP.

The artwork was a digital illustration to fall in line with the Ferryman single released previously. Down to budgeting restrictions, this artwork couldn’t be Lino cut as Feryman was but need to match in style.

The design was then used on Spotify, T-shirts, Stickers, and beer mats, all of which were sold at their EP launch gig at the O2 Institute in Birmingham.

JMS Powered Access

JMS Powered Access were interested in boosting their social media impact and visibility. One aspect of this campaign was to produce a series of creative videos, which illustrated their product range and services in a clear and fun way.

Creation 55

Gerflor were launching a new product range under the name Creation 55, they were keen to push this produce through a number of print publications such as RIBA J and Contract Flooring Journal. The concept of the animals was to separate them from the other advertisers who often used a traditional product shot. Each animal face was created using cut-up segments of the flooring range. One of these faces was then replicated from the actual flooring for an exhibition they attended.