Marketing Campaigns

IPAF

Whilst working under the accent MATM one of my largest clients was IPAF, who we created a huge amount of marketing material for.

IPAF (The International Powered Access Federation) goal is to promote the safe and effective use of powered access equipment worldwide. They do this by providing technical advice and information; through influencing and interpreting legislation and standards; and through safety initiatives and training programmes.

My job was to assist in producing materials to aid the in doing so. They attend and held a number of exhibitions each year, where I would work to create stand graphics, hand outs and social media posts. I also created a large number posters and leaflets to held promote training course and educate users on safe practices.

I have been working with the brand since 2021 and in that time have produced 100’s of pieces from large scale exhibitions to socks and playing cards and everything in-between.

Working closely with the team and seeing artwork all over the world in over 9 languages has been fantastic.

Andy Access Posters

Andy Access is a series of postered created for IPAF to display unsafe practices to make users aware of dangers. The more recent designs have lent more towards showing safe practices to illustrate how machines should be operated.

The design layout was created by a previous agency and has since been taken over by myself working for matm. We have created around 10 designs and illustration in this format, all design being in 10 languages.

Creation 55

Gerflor were launching a new product range under the name Creation 55, they were keen to push this produce through a number of print publications such as RIBA J and Contract Flooring Journal. The concept of the animals was to separate them from the other advertisers who often used a traditional product shot. Each animal face was created using cut-up segments of the flooring range. One of these faces was then replicated from the actual flooring for an exhibition they attended.

Taralay Impression Control

Taralay Impression Control was another new product released by Gerflor, following on from the successful campaign from Creation 55 they wanted to run a similar illustration lead concept. The theme of the famous landmarks and iconic landscapes was to portray that Taralay would have replicated these same stunning and lasting impressions within your building. The campaign was rolled out across print, social media and a monthly email campaign where the scenes were animated.

Fortitude Fitness

Fortitude Fitness were putting on a new weekly event called the Wild Workout. A fitness class designed to get people out of the gym and exercising outdoors with natural equipment. The advertising was based around producing flyers, posters and social media graphics to promote the coming classes.

Unblocktober Board Game

Unblocktober is a monthly campaign running every October to promote awareness and improve the health of our drains, sewers, watercourses and seas. The Pipes and Ladders board game was created as an interactive way to promote this message. The board game was a downloadable pdf that came with instructions on how to assemble and play the game in your own home. All snakes on the game have been swapped with pipes, and if the pipes are avoided you can successfully get from the sewer (square 1) all the way to the sea (square 100) without contaminating the drains.