Creation 55

Gerflor were launching a new product range under the name Creation 55, they were keen to push this produce through a number of print publications such as RIBA J and Contract Flooring Journal. The concept of the animals was to separate them from the other advertisers who often used a traditional product shot. Each animal face was created using cut-up segments of the flooring range. One of these faces was then replicated from the actual flooring for an exhibition they attended.